White One

What started as a family business would later grow to become Pronovias. In 1964, when Alberto Palatchi Ribera joined, the company pioneered the creation of the first prêt-à-porter bridal fashions, a revolution at the time, which made wedding dresses accessible to all women. The company started internationalising in 1977, pioneering the franchise business and opening the first store of this kind in the Netherlands before moving into North America and Asia during the nineties. Pronovias leads the world with its extensive distribution network, with more than 4,000 points of sale in 105 countries. They are enthusiastic and deeply committed as well as passionate about the quality of our products. The teams are ambitious and motivated to create the most marvellous wedding dresses and to dress elegant women at the most special moments of their lives. This magic flows throughout the creative process.

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